Hudson County Community College Invites the Community to Learn Essentials of Branding a Business

Posted: 5/23/2018
Contact: Jennifer Christopher, 201-360-4061, jchristopher@hccc.edu – Roger Jones, 201-200-1080, rj@jonesandassociatescommunications.com

May 23, 2018 , Jersey City, NJ – Branding is essential to building a business and can include developing an image and voice, and establishing authority and consistency. Misconceptions about branding can keep businesses disconnected from potential clients.

 

Hudson County Community College (HCCC) will offer an intensive, noncredit course in partnership with Creative Enabler, taught by CEO and founder, Luca Cusolito.

Classes will be scheduled for Wednesday evenings, June 13, 20, and 27, from 6:30 to 8:30 p.m. The classes will be conducted in the Gabert Library which is located at 71 Sip Avenue, just across the way from the Journal Square PATH Transportation Center. Space is limited; the cost is $99 per person.

 

Topics to be covered include:

  • What happens when a business separates services from experience

  • Using the power of storytelling in order to connect with audiences

  • Building the brand of “you” from the ground up using mindset, strategy, technology, infrastructure, and marketing

  • Learning to promote on a minimal budget

  • Press opportunities for small businesses and creative professionals

  • Social media marketing

  • Building a brand while building community

  • How to price work, services, and products

 

To attend, register online at tinyurl.com/hcccbranding or by calling 201-360-4224.

 

More information may be obtained by calling Carmen Guerra at 201-360-4246 or emailing cguerra@hccc.edu .