Digital Marketing: Strategies for Impact & Influence

COURSE DESCRIPTION

While traditional marketing uses traditional media like magazines, billboards, and television, Digital Marketing uses digital media, such as social media, websites, and search engines. In today’s world, if you are pursuing a career where marketing, branding, or business is important, you must know about Digital Marketing. Running a successful business is not just about choosing the appropriate market or having a high-quality product. It’s also about using the right kind of marketing techniques in order to reach your target audience and convert them into customers.

As a business, you need to ensure that you are ahead of your competition. Your customers regularly make decisions about your company online, which means you cannot just depend on outdated marketing methods anymore. You need to look beyond and understand how you can leverage the latest Digital Marketing techniques to grow your reach.

In This Course You Will Learn:

How to design an effective digital strategy to use in your job, creative endeavors, or for your own personal pursuits
Where to find and connect with your ideal customers
The type of content you should post for power and influence
The best social media strategies and tactics to reach your goals
How Search Engine Optimization (SEO) converts clicks to customers
How to create personalized digital experiences for your customers
Digital marketing technologies and tools that will make everything easier
Web Analytics: How to tell what is working and what is not working
Measure Return on Investment (ROI): Get the most for your time and money

ASSIGNMENTS AND COMPLETION CERTIFICATE

In addition to the in-person meetings that will take place on Saturday and Sunday, this class will include pre-assignments and post-assignments as part of the 36-hour class.

You will be invited to join Google Classroom 2 weeks before class starts, which is the platform we use for our class. Check your spam folder, as invitations to join Google Classroom sometimes end up there. Please make sure you register for the course with a valid email address, since this is where you will receive the invitation and later, your certificate. Your email has to be Google compatible, so it’s best to use gmail, outlook, hotmail or yahoo. If you do not receive a notification to join Google Classroom, it is YOUR RESPONSIBILITY to contact us.

The pre-assignments will be posted on Google Classroom 2 weeks before class starts. Make sure you join Google Classroom early and complete the assignments BEFORE coming to class. It will take you approximately 9 hours to complete.

The post-assignments will be posted on Google Classroom on the weekend of class, and also consist of 9 hours. You must complete them in order to receive your course completion certificate. Course completion certificates will be emailed to you, a few days after the official class end date. Class end date is 2 weeks after the in-person portion of the class, and after you have completed the follow-up assignments. If you need your certificate earlier, please indicate it during the registration process and we will email it to you as soon as you have successfully completed all assignments.

ATTENDANCE

Attendance is mandatory Saturday and Sunday. If you are late or leave early, you will not receive a course completion certificate. Please note, that this is a weekend intensive class and the days are long. We expect you to come to class well rested and ready to participate.

$295 | **IN-PERSON** | 36 hours (equivalent to 3 credits)
Saturday 9:00 AM – 6:00 PM
Sunday 9:00 AM – 6:00 PM

ONLINE FORMAT

This class will consist of readings and assignments posted on Google Classroom and TWO scheduled zoom sessions (zoom is a video conference app.) You will only have two zoom meetings the first weekend of class, and then work independently on your assignments for the remaining 4 weeks. Please make sure you register for the course with a valid email address, since this is where you will receive an invitation notification to join Google Classroom. Both zoom and Google Classroom are free platforms and easy to use. You will be invited to join Google Classroom a week before class starts. Make sure you check your spam/junk folder, as invitations to join Google Classroom sometimes end up there. Your email must be Google compatible, so it’s best if you use gmail, hotmail or yahoo. If you don’t receive a notification before class starts, it is YOUR RESPONSIBILITY to contact us.

$250 | **ONLINE** | 36 hours (equivalent to 3 credits)

Contact Information

Office of Continuing Education
161 Newkirk Street, Room E504
Jersey City, NJ 07306
(201) 360-4224
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