Social Media, Creating Content, and Personal Branding

COURSE DESCRIPTION

Learn how to use social media to the fullest, craft a marketing campaign, and create your own custom graphics, video, social media, and blog content. Topics include: Know what to post across multiple social media channels, Tips and tricks to make your social media stand out from your competitors, How to use and create contests and campaigns to engage your online audience, Strategies for converting fans and followers into paying customers, How to maximize your time and budget by identifying your target audience, No cost and low cost ways to design your own social media graphics, Creative ways to make videos without any previous experience, How to know if your content is winning or bombing with your audience.

PRE- AND POST-ASSIGNMENTS AND COMPLETION CERTIFICATE

In addition to the in-person meetings that will take place on Saturday and Sunday, this class will include pre-assignments and post-assignments as part of the 36-hour class.

You will be invited to join Google Classroom 2 weeks before class starts, which is the platform we use for our class. Check your spam folder, as invitations to join Google Classroom sometimes end up there. Please make sure you register for the course with a valid email address, since this is where you will receive the invitation and later, your certificate. Your email has to be Google compatible, so it’s best to use gmail, outlook, hotmail or yahoo. If you do not receive a notification to join Google Classroom, it is YOUR RESPONSIBILITY to contact us.

The pre-assignments will be posted on Google Classroom 2 weeks before class starts. Make sure you join Google Classroom early and complete the assignments BEFORE coming to class. It will take you approximately 9 hours to complete.

The post-assignments will be posted on Google Classroom on the weekend of class, and also consist of 9 hours. You must complete them in order to receive your course completion certificate. Course completion certificates will be emailed to you, a few days after the official class end date. Class end date is 2 weeks after the in-person portion of the class, and after you have completed the follow-up assignments. If you need your certificate earlier, please indicate it during the registration process and we will email it to you as soon as you have successfully completed all assignments.

ATTENDANCE

Attendance is mandatory Saturday and Sunday. If you are late or leave early, you will not receive a course completion certificate. Please note, that this is a weekend intensive class and the days are long. We expect you to come to class well rested and ready to participate.

$295 | **IN-PERSON** | 36 hours (equivalent to 3 credits)
Saturday 9:00 AM – 6:00 PM
Sunday 9:00 AM – 6:00 PM

Register Here

ONLINE FORMAT

This class will consist of readings and assignments posted on Google Classroom and TWO scheduled zoom sessions (zoom is a video conference app.) You will only have two zoom meetings the first weekend of class, and then work independently on your assignments for the remaining 4 weeks. Please make sure you register for the course with a valid email address, since this is where you will receive an invitation notification to join Google Classroom. Both zoom and Google Classroom are free platforms and easy to use. You will be invited to join Google Classroom a week before class starts. Make sure you check your spam/junk folder, as invitations to join Google Classroom sometimes end up there. Your email must be Google compatible, so it’s best if you use gmail, hotmail or yahoo. If you don’t receive a notification before class starts, it is YOUR RESPONSIBILITY to contact us.

$250 | **ONLINE** | 36 hours (equivalent to 3 credits)

Contact Information

Office of Continuing Education
161 Newkirk Street, Room E504
Jersey City, NJ 07306
(201) 360-4224
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