Online Business Entrepreneurship

COURSE DESCRIPTION

Whether you want to start a part-time online business for some extra spending money or create the next big enterprise, thanks to the many opportunities the Internet provides, it is entirely possible to create, launch, and build a profitable business from the convenience of your home, or anywhere in the world, with little to no upfront investment. You just need to know what to do and how to do it!

This course will give you a solid foundation for building and growing a successful digital business. You will be given a step-by-step method that is easy to follow—from building a strategy to branding your business. Through a series of readings, videos, and assignments, you will learn to create a product, how to engage prospective customers, and implement a process that will drive people to your business.

You will have the opportunity to use your own business idea, and through hands-on work, you will gain the knowledge and tools necessary to turn that idea into an actual online business. Now is the perfect time to launch an online business and explore the possibilities and benefits of entrepreneurship!

You will learn:

Identify opportunities for an online business
Create products and services that you can sell as part of your online business
Find resources to support your business
Build a business brand that is ready to be launched online
Create a business strategy that includes a business plan, budget, and marketing plan
Generate leads to keep your business growing
Implement an online support center for your business
Use the best website platforms for your business
Write engaging content and manage emails
Discover free and affordable online services that allow you to build your website with easy-to-use tools
Explore ways to build and launch your website without having to know anything about website design or coding and learn what it means to “host” your website
An overview and basic understanding on how to launch your website through popular platforms, such as Shopify.com

ASSIGNMENTS AND COMPLETION CERTIFICATE

In addition to the in-person meetings that will take place on Saturday and Sunday, this class will include pre-assignments and post-assignments as part of the 36-hour class.

You will be invited to join Google Classroom 2 weeks before class starts, which is the platform we use for our class. Check your spam folder, as invitations to join Google Classroom sometimes end up there. Please make sure you register for the course with a valid email address, since this is where you will receive the invitation and later, your certificate. Your email has to be Google compatible, so it’s best to use gmail, outlook, hotmail or yahoo. If you do not receive a notification to join Google Classroom, it is YOUR RESPONSIBILITY to contact us.

The pre-assignments will be posted on Google Classroom 2 weeks before class starts. Make sure you join Google Classroom early and complete the assignments BEFORE coming to class. It will take you approximately 9 hours to complete.

The post-assignments will be posted on Google Classroom on the weekend of class, and also consist of 9 hours. You must complete them in order to receive your course completion certificate. Course completion certificates will be emailed to you, a few days after the official class end date. Class end date is 2 weeks after the in-person portion of the class, and after you have completed the follow-up assignments. If you need your certificate earlier, please indicate it during the registration process and we will email it to you as soon as you have successfully completed all assignments.

ATTENDANCE

Attendance is mandatory Saturday and Sunday. If you are late or leave early, you will not receive a course completion certificate. Please note, that this is a weekend intensive class and the days are long. We expect you to come to class well rested and ready to participate.

$295 | **IN-PERSON** | 36 hours (equivalent to 3 credits)
Saturday 9:00 AM – 6:00 PM
Sunday 9:00 AM – 6:00 PM

ONLINE FORMAT

This class will consist of readings and assignments posted on Google Classroom and TWO scheduled zoom sessions (zoom is a video conference app.) You will only have two zoom meetings the first weekend of class, and then work independently on your assignments for the remaining 4 weeks. Please make sure you register for the course with a valid email address, since this is where you will receive an invitation notification to join Google Classroom. Both zoom and Google Classroom are free platforms and easy to use. You will be invited to join Google Classroom a week before class starts. Make sure you check your spam/junk folder, as invitations to join Google Classroom sometimes end up there. Your email must be Google compatible, so it’s best if you use gmail, hotmail or yahoo. If you don’t receive a notification before class starts, it is YOUR RESPONSIBILITY to contact us.

$250 | **ONLINE** | 36 hours (equivalent to 3 credits)

Contact Information

Office of Continuing Education
161 Newkirk Street, Room E504
Jersey City, NJ 07306
(201) 360-4224
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