Social Media Branding Certificate

What is Social Media Marketing?

Social Media Marketing is the use of social media platforms to allow you to connect with your audience to build your brand, increase sales, and drive website traffic. Consumers discover, learn about, follow, and shop from brands online. By not taking advantage of platforms like Facebook, Instagram, Twitter, and LinkedIn, you can be missing out on new prospects. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

School of Continuing Education and Workforce Development at Hudson County Community College offer a 36 hr. Social Media Marketing Certificate program where participants will learn how social networks are used to develop a two-way communication and create marketing strategies you can take back and integrate into your communication and marketing skillset. Participants will analyze, develop, implement, and evaluate media strategies as an integral part of the overall marketing communications strategy throughout the program. The course will focus on how Social Media strategies can be used effectively in marketing communications programs, what Social Media platforms should/should not be used, how to build engagement, and how to measure, track, and evaluate performance and effectiveness.

Who should enroll?

The program is designed to provide students, at all stages, the tools necessary to create, implement, manage, and monitor successful digital marketing strategies. These strategies attract and retain customers and clients, increase revenues, and enhance online traffic and reputation.

Upon completion of this course, students will be able to:

Summarize the evolution of social media and its interaction with and effect on the media landscape
Apply critical thinking and evaluation skills in assessing, applying, and participating in social media
Comprehend the current communication norms of social media
Utilize current Social Media tools and channels and understand the Social Media participant
Develop strategic and tactical Social Media communication skills
Demonstrate presentation and writing skills
Identify, analyze and apply new communication strategies and tactics

Topics covered:

Introduction to Social Media
Introduction to Social Media Strategy
Marketing With Meta
Marketing With Twitter & Pinterest
Marketing with TikTok and Snapchat
Marketing with LinkedIn
Marketing With Twitch and YouTube
The Metaverse & Beyond
ESG & Social Media
Building A Social Media Marketing Campaign
Influencer Marketing
Social Media Audio Platforms
Social Media Analytics and Measuring ROI

To learn more about the program, please contact amunizFREEHUDSONCOUNTYCOMMUNITYCOLLEGE.

Instructor Bio

Ted Schachter has over 30 years of experience in Advertising & Marketing. His career started as an ad agency copywriter.

Through the 1990s, he worked at various advertising agencies in the role of copywriter and later as Creative Director. In 1997 Mr. Schachter started his advertising agency, Dog Eat Dog Advertising, where he focused on social issues by representing the needs of not-for-profit organizations. The agencies for clients, such as The Alcoholism Council and The Samaritans, were profiled in P.O.V. Magazine and Media Television, and CNN/fn.

1997, Mr. Schachter started his teaching career as an adjunct professor at St. John’s University, where he received his MBA. In 2004 Mr. Schachter evolved into Professor Schachter by accepting a full-time position as Assistant Professor of Marketing at the Fashion Institute of Technology.

As the world of marketing and advertising transformed into being digitally driven, Prof. Schachter evolved with it. He received his Advanced Social Media Certificate from the University of San Francisco and a Digital Analytics Certificate from the University of British Columbia.

Additionally, he has completed courses in Search Engine Marketing, Advanced Search Engine Marketing, and Web Analytics at New York University.

In 2012 Prof Schachter was asked to lecture at New York University in the SCPS Graduate Program and the SCPS Non-Degree Program. At New York University, he created the current certificate program in digital analytics.

His expertise and knowledge have made Mr. Schachter a sought-after speaker, both domestically and internationally. Mr. Schachter was the keynote speaker on e-commerce practices at Fashion Week Tokyo in 2012 and on creating an effective social media platform at the International Textile Manufacturers convention in 2010 in Sao Paolo, Brazil. In New York City, he speaks at Infor on topics such as “leveraging data for customer engagement” and “the data-driven consumer.”

Contact Information

Office of Continuing Education
161 Newkirk Street, Room E504
Jersey City, NJ 07306
(201) 360-4224
CEFREEHUDSONCOUNTYCOMMUNITYCOLLEGE