Technical Diploma in Communication Skills and Digital Strategy

Class 1: Defining Identity and Personal Branding: This session focuses on the core of the IMPACTO Methodology: Identity. Participants will learn to craft a distinct and memorable personal brand that reflects their unique strengths and values.

• Objective: Define your personal brand and create a unique footprint in your niche.
• Exercise: List keywords that represent your personal brand and align with your vision.
• Example: Case study of an artist who used personal branding to stand out in a saturated market.
• Outcome: Participants will walk away with a well-defined personal brand and mission statement.

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Class 2: Developing Magnetism through Communication: This class dives into Magnetism, exploring how assertive communication, body language, and emotional connection can captivate audiences. Participants will practice techniques to present themselves effectively and enhance their public image.

• Objective: Attract and engage your audience using assertive communication and body language.
• Exercise: Record a self-presentation and analyze your body language to identify areas for improvement.
• Example: Case study of an entrepreneur who transformed their communication skills and increased clientele.
• Outcome: A stronger understanding of personal magnetism and its role in audience engagement.

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Class 3: Strategic Planning for Long-Term Success: Effective Planning is the backbone of any successful venture. In this class, participants will learn how to create and execute strategic business plans tailored to their personal brand and goals.

• Objective: Develop actionable business strategies and management plans.
• Exercise: Create a simplified business plan, defining mission, vision, goals, and target audience.
• Example: A successful start-up's business strategy as a model for planning and growth.
• Outcome: Participants will have a clear strategic plan and roadmap for implementing their personal and business goals.

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Class 4: Adaptability in a Changing Market: Adaptability is essential in the dynamic world of arts and media. This session focuses on adjusting strategies to meet market demands, analyzing trends, and evolving personal brands to stay relevant.

• Objective: Adjust your strategy based on market needs and emerging trends.
• Exercise: Conduct a SWOT analysis on your current business or personal brand.
• Example: Case study of a business that pivoted after-market shifts to regain profitability.
• Outcome: An adaptable mindset and tools to pivot business strategies in response to external changes.

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Class 5: Building Connections and Digital Networking: This class emphasizes the importance of Connections—both offline and online. Participants will learn networking techniques, business etiquette, and how to leverage digital platforms for relationship-building.

• Objective: Master the art of networking and expand your professional connections.
• Exercise: Develop a concise elevator pitch to introduce yourself effectively at networking events.
• Example: Case study of an entrepreneur who grew their business through strategic networking.
• Outcome: A refined network and practical skills to build lasting professional relationships.

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Class 6: Technology and Operationality for Practical Implementation: In the final class, participants will learn about using Technology to expand their digital presence and Operationality to turn strategy into action. This session covers digital marketing tools, automation, and steps to achieve concrete results.

• Objective: Utilize technology to expand your reach and implement a results-driven approach.
• Exercise: Create a basic digital marketing plan and outline key tasks for operational execution.
• Example: Case study of a project that successfully turned a business plan into reality using digital tools.
• Outcome: A comprehensive digital strategy ready for implementation and an actionable plan for achieving business goals.

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